In 2013 Lifestyle Fitness opened its first X-Force Sports Club in Germany.
Similar to their approach in UK, the German clubs exemplify the desire to deliver a quality product for their members.
Ollie & Moo was brought in to design and implement the brand and styling for X-Force Sports Clubs, ensuring that the new corporate identity was a true reflection of the club’s high end service offering. If you’re going to get sweaty, you may as well do it in the best surroundings!
The project gave consideration to logo usage guidelines, marketing templates and signage.