Chards Coin and Bullion is one of the UK’s biggest online and retail bullion dealers. Based in Blackpool they offer a wide range of products, including gold bars, silver bars, gold coins, silver coins, platinum, and palladium precious metals products.
To further enhance the brand to appeal in the ‘investment’ market place and with the opening of a London office imminent, Ollie & Moo was brought in to develop their visual identity but without fundamentally overhauling the brand.
Defined typography, colour schemes and marketing templates for social media and print were developed for a Visual Identity Guide for their in-house design and marketing department.
